54 Signals

54 days 54 stories 54 countries

How creativity shaped business in Africa in 2026.

Explore the collection

Algeria
DJ Snake and Ooredoo invite Algeria’s next generation to create
Work
Angola
Mónica Almeida helps Mercury build a new identity in Angola
Work
Benin
Vodun Days puts Ouidah at the centre of Benin’s tourism story
Intelligence
Botswana
Team Botswana and Nike put national identity on the sports stage
Work
Burkina Faso
Carole Sanhouidi turns Burkina Faso’s textiles into everyday products
Builders
Burundi
Three women knit a clothing business in Gitega
Builders
Cameroon
FEROX Energy enters the market with Francis Ngannou
Builders
Cape Verde
Cabo Verde’s World Cup moment becomes a business for local creatives
Intelligence
Central African Republic
Wildiana Création takes beadwork skills beyond Bangui
Builders
Chad
Baladi Chaussures makes shoes in N’Djamena
Builders
Comoros
Wutamu turns Comorian plants into hotel beauty products
Builders
Côte d'Ivoire
At MASA, African performers meet the people who can book them
Intelligence
Democratic Republic of the Congo
Fally Ipupa takes Congolese music to two nights at Stade de France
Intelligence
Djibouti
Djibouti’s first AI prototyping prize goes to local makers
Intelligence
Egypt
El Abd turns the Mouled season into a major retail-media campaign
Work
Equatorial Guinea
Nélida Karr brings a voice from Equatorial Guinea into focus
Builders
Eritrea
Eritrip turns Eritrean heritage into games and travel products
Builders
Eswatini
Bushfire brings music, design and trade together in Eswatini
Intelligence
Ethiopia
Sunday Morning puts Ethiopian animation in an international spotlight
Builders
Gabon
Prisca Bivigou gives Gabon its own perfume atelier
Builders
Ghana
Free The Youth brings its Ghanaian design language to Air Jordan
Moves
Guinea
Guinea advances the infrastructure that pays creators
Intelligence
Guinea-Bissau
Guinea-Bissau adds more value to its cashew crop at home
Intelligence
Kenya
A giant DStv remote takes over a Nairobi billboard
Work
Lesotho
Lesotho puts local visual storytellers behind its tourism images
Intelligence
Liberia
Liberia’s LiYEPA gives young entrepreneurs a route to build
Builders
Libya
Peak Agency brings contemporary commercial design out of Libya
Builders
Madagascar
Madagascar’s vanilla becomes a source of flavour innovation
Builders
Malawi
Malawi pays K234 million in royalties to creative rights holders
Intelligence
Mali
PMU-Mali puts an annual FCFA 500 million behind national football
Moves
Mauritania
Al Mouritaniya takes Mauritanian television onto mobile screens
Intelligence
Mauritius
CIRCUS! makes it two Agency of the Year titles in a row
Work
Morocco
Morocco lets the sun follow the football
Work
Mozambique
2M makes World Cup allegiance a reversible piece of clothing
Work
Namibia
BrandX uses Oshikandela to showcase Namibia’s creative industry
Work
Niger
Saratou Alla Ibro turns Niger’s leather into ZRASKA accessories
Builders
Nigeria
Black Market takes a Nollywood film into a mass public screening
Builders
Republic of the Congo
Angely Gred grows a locally made beauty line in Brazzaville
Builders
Rwanda
Kigali Fight Night builds a new sports-entertainment business
Builders
São Tomé and Príncipe
Diogo Vaz makes São Tomé cocoa into finished chocolate
Intelligence
Senegal
Kirène gives Dakar one beautiful minute on screen
Work
Seychelles
Seychelles asks residents to become tourists at home
Intelligence
Sierra Leone
One Nation Reggae connects Sierra Leone with Caribbean music
Intelligence
Somalia
Wara Fragrance takes a Somali perfume brand across borders
Moves
South Africa
Metropolitan finds a family story for funeral cover
Work
South Sudan
Lucia and Jacky design bracelets made by hundreds of women
Builders
Sudan
Sudanese filmmakers secure backing for Where Do I Belong?
Builders
Tanzania
AzamTV takes World Cup football across East Africa
Moves
The Gambia
Fatou Kebbeh takes Gambian talent onto luxury-fashion runways
Builders
Togo
New World TV turns Lomé into a World Cup rights hub
Moves
Tunisia
Carrefour gives Tunisia’s football fans a voice of their own
Work
Uganda
Kiira Motors makes an African-built bus the main attraction
Work
Zambia
Mosi Day of Thunder makes Livingstone a destination for music
Intelligence
Zimbabwe
Mama Money turns vendor carry cases into street advertising
Work

54 Signals

Explore the collection

DJ Snake and Ooredoo invite Algeria’s next generation to create

Mónica Almeida helps Mercury build a new identity in Angola

Vodun Days puts Ouidah at the centre of Benin’s tourism story

Team Botswana and Nike put national identity on the sports stage

Carole Sanhouidi turns Burkina Faso’s textiles into everyday products

Three women knit a clothing business in Gitega

FEROX Energy enters the market with Francis Ngannou

Cabo Verde’s World Cup moment becomes a business for local creatives

Wildiana Création takes beadwork skills beyond Bangui

Baladi Chaussures makes shoes in N’Djamena

Wutamu turns Comorian plants into hotel beauty products

At MASA, African performers meet the people who can book them

Fally Ipupa takes Congolese music to two nights at Stade de France

Djibouti’s first AI prototyping prize goes to local makers

El Abd turns the Mouled season into a major retail-media campaign

Nélida Karr brings a voice from Equatorial Guinea into focus

Eritrip turns Eritrean heritage into games and travel products

Bushfire brings music, design and trade together in Eswatini

Sunday Morning puts Ethiopian animation in an international spotlight

Prisca Bivigou gives Gabon its own perfume atelier

Free The Youth brings its Ghanaian design language to Air Jordan

Guinea advances the infrastructure that pays creators

Guinea-Bissau adds more value to its cashew crop at home

A giant DStv remote takes over a Nairobi billboard

Lesotho puts local visual storytellers behind its tourism images

Liberia’s LiYEPA gives young entrepreneurs a route to build

Peak Agency brings contemporary commercial design out of Libya

Madagascar’s vanilla becomes a source of flavour innovation

Malawi pays K234 million in royalties to creative rights holders

PMU-Mali puts an annual FCFA 500 million behind national football

Al Mouritaniya takes Mauritanian television onto mobile screens

CIRCUS! makes it two Agency of the Year titles in a row

Morocco lets the sun follow the football

2M makes World Cup allegiance a reversible piece of clothing

BrandX uses Oshikandela to showcase Namibia’s creative industry

Saratou Alla Ibro turns Niger’s leather into ZRASKA accessories

Black Market takes a Nollywood film into a mass public screening

Angely Gred grows a locally made beauty line in Brazzaville

Kigali Fight Night builds a new sports-entertainment business

Diogo Vaz makes São Tomé cocoa into finished chocolate

Kirène gives Dakar one beautiful minute on screen

Seychelles asks residents to become tourists at home

One Nation Reggae connects Sierra Leone with Caribbean music

Wara Fragrance takes a Somali perfume brand across borders

Metropolitan finds a family story for funeral cover

Lucia and Jacky design bracelets made by hundreds of women

Sudanese filmmakers secure backing for Where Do I Belong?

AzamTV takes World Cup football across East Africa

Fatou Kebbeh takes Gambian talent onto luxury-fashion runways

New World TV turns Lomé into a World Cup rights hub

Carrefour gives Tunisia’s football fans a voice of their own

Kiira Motors makes an African-built bus the main attraction

Mosi Day of Thunder makes Livingstone a destination for music

Mama Money turns vendor carry cases into street advertising