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Baladi Chaussures makes shoes in N’Djamena

Gerhard Holub via Wikimedia Commons (CC BY-SA 4.0)

54 Signals2026

What happened

At an atelier in N’Djamena, Baladi Chaussures cuts, stitches and assembles locally made footwear. A September 2026 report follows the production process and the workshop where trainees learn shoemaking while orders move through the machines.

Who is behind it

Shoemaker and entrepreneur Beubé Ozias founded the venture and supervises production and apprenticeships.

Why it matters

A locally made shoe creates work for designers, leatherworkers, stitchers and retailers. Baladi shows how a practical craft can become a consumer product and a training business in a market dominated by imported goods.

Beyond the story

The workshop’s reliance on imported inputs also highlights the importance of material supply chains for African manufacturing.

Key figures

About 30 apprentices seen working in the workshop (Studio Hirondelle reporting, September 2026)

Credits

Beubé Ozias — founder and shoemaker; Baladi Chaussures — manufacturer; Studio Hirondelle Tchad — reporting

Photo : Gerhard Holub via Wikimedia Commons (CC BY-SA 4.0) • Sources

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