A giant DStv remote takes over a Nairobi billboard

DStv Kenya turned its television remote into an oversized roadside installation in Nairobi. The simple change of scale made an everyday object impossible to miss and invited passers-by to photograph and discuss the work. Brief54’s LinkedIn post about the installation recorded 57,834 impressions and 16 reposts.

DStv Kenya commissioned the installation, turning the familiar remote control into an outdoor brand asset.

The execution demonstrates the impact of a strong physical advertising idea. It also prompted a useful debate: some people praised its ingenuity while others questioned what the work achieved for the brand.

The effect changes over a single day. In daylight the construction of the oversized remote is the attraction; after dark it becomes a different landmark in the streetscape.