Lesotho puts local visual storytellers behind its tourism images

The Re Bontše Lesotho initiative has worked with emerging local filmmakers and photographers to promote the country through their own images. Developed with Limkokwing University, the programme attracted around 100 video submissions from all ten districts and supports the Lehakoe Photobank.

The Lesotho Tourism Development Corporation worked with Limkokwing University of Creative Technology and local participants.

Destination marketing depends on people who can make compelling images. The initiative creates a channel for aspiring visual creators to produce work rooted in their own communities while supporting tourism promotion.

The photobank offers a way for locally produced tourism imagery to remain useful beyond a single competition or campaign.