Al Mouritaniya takes Mauritanian television onto mobile screens

Mauritania’s public broadcaster Al Mouritaniya introduced a mobile platform designed to make its programming more accessible on smartphones. The service adds a digital channel for television, news and locally produced audiovisual content.

Al Mouritaniya is the broadcaster behind the new platform.

Local broadcasters increasingly meet audiences on phones rather than only through linear television. Building a mobile distribution channel changes how locally produced programmes can be watched and discovered.

The new platform connects Mauritanian production and editorial teams with the distribution habits of mobile-first audiences.