UgandaWork
Kiira Motors makes an African-built bus the main attraction
Allmuh via Wikimedia Commons (CC BY-SA 4.0)
54 Signals2026
What happened
Ugandan company Kiira Motors brought its locally developed transport technology into a creative outdoor activation called BUSiness UNUSUAL. The project received recognition at the 2026 Pitcher Awards.
Who is behind it
Kiira Motors Corporation worked with creative agency The Quollective.
Why it matters
Mobility manufacturing has a design and communication story as well as an engineering story. This campaign presents a Ugandan-made vehicle as a product worth seeing and discussing.
Beyond the story
The activation links industrial innovation, experiential advertising and the ambition to commercialise locally developed transport products.
Credits
Kiira Motors Corporation (client); The Quollective (creative agency)
Photo : Allmuh via Wikimedia Commons (CC BY-SA 4.0) • Sources