DJ Snake and Ooredoo invite Algeria’s next generation to create

Ooredoo Algeria collaborated with DJ Snake on Born to Be DZ, a campaign inspired by Algerian music, visuals and youth culture. Beyond the launch film, young Algerians were invited to submit their own work across five creative disciplines. The initiative awarded five prizes of DZD 1 million.

Ooredoo Algeria and DJ Snake shaped the campaign around an open call to emerging creative talent.

The campaign gave aspiring creators a public brief and a reason to put their work forward. It connected a major advertiser and an internationally recognised musician with designers, filmmakers and other young makers in Algeria.

The competition’s winning works extend the campaign beyond its initial film, creating a portfolio of new Algerian creative voices.