Mónica Almeida helps Mercury build a new identity in Angola

Angolan enterprise-technology company MSTelcom introduced Mercury and the Beyond Connection positioning as part of a broader brand transformation. The project presented the company’s services across connectivity and digital infrastructure under a clearer identity. The strategy earned Gold for Most Effective Campaign at the 2026 African Marketing Confederation Awards.

Marketing strategy was led by Angolan consultant Mónica Almeida, founder of mademarketing, with campaign execution by Mercury’s marketing and communications team.

This is recognition for the strategist behind the business decision. The project shows the value of independent marketing expertise in repositioning a large technology company for new markets and customers.

Mercury’s positioning connects the familiar telecommunications business with enterprise services including cloud, data centres and cybersecurity.