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Team Botswana and Nike put national identity on the sports stage

U.S. Army Africa via Wikimedia Commons (CC BY 2.0)

54 Signals2026

What happened

Team Botswana partnered with Nike around national-team sportswear in 2026. The apparel brings Botswana’s colours and sporting identity into an internationally recognised sportswear design language, with athletes wearing the collaboration at major competitions.

Who is behind it

Team Botswana and Nike are the partners behind the collaboration, with national athletes bringing the apparel into public view.

Why it matters

Sportswear is one of the most visible consumer products connected to a country’s identity. This collaboration gives Botswana a creative presence on international sporting stages and creates a distinctive design story around its athletes.

Beyond the story

The apparel links sporting performance, national branding and the commercial language of global sportswear.

Credits

Team Botswana; Nike

Photo : U.S. Army Africa via Wikimedia Commons (CC BY 2.0) • Sources

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