ZambiaIntelligence
Mosi Day of Thunder makes Livingstone a destination for music
54 Signals2026
What happened
The 2026 Mosi Day of Thunder brought music, local performers, visitors and branded experiences to Livingstone. Zambian Breweries reported 12,280 attendees at the event.
Who is behind it
Mosi Lager and Zambian Breweries back the event, with experiential work published by Exp Agency and performances delivered by musicians and production crews.
Why it matters
The festival brings together a consumer brand, performers, hospitality businesses, technical crews and tourism operators. Its economic activity extends beyond the stage into the destination hosting it.
Beyond the story
Limited-edition products and experiential installations give the event a visual identity that fans can encounter beyond the live performances.
Key figures
12,280 attendees (Zambian Breweries)
Credits
Zambian Breweries / Mosi Lager (festival brand); Exp Agency (experiential campaign partner)