
BeninIntelligence
Vodun Days puts Ouidah at the centre of Benin’s tourism story
Photographer attribution: see original image source
54 Signals2026
What happened
The 2026 Vodun Days brought religious ceremonies, processions, performances and cultural programming to Ouidah. The event placed living traditions and local artists at the centre of Benin’s international tourism promotion. Organisers reported 740,668 participants.
Who is behind it
The programme brought together Benin’s tourism and cultural authorities, including ADAC and Bénin Tourisme, alongside Vodun communities, performers, craftspeople and hospitality operators.
Why it matters
The strength of the destination lies in the people delivering the experience. Guides, musicians, costume makers, photographers, food businesses and artisans participate in the visitor economy around the event.
Beyond the story
The cultural programme gives visitors opportunities to encounter Beninese craftsmanship, performance and heritage across the destination.
Key figures
740,668 participants (organiser)
Credits
ADAC; Bénin Tourisme; Vodun Days cultural communities and performers
Photo : Photographer attribution: see original image source • Sources