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Vodun Days puts Ouidah at the centre of Benin’s tourism story

Photographer attribution: see original image source

54 Signals2026

What happened

The 2026 Vodun Days brought religious ceremonies, processions, performances and cultural programming to Ouidah. The event placed living traditions and local artists at the centre of Benin’s international tourism promotion. Organisers reported 740,668 participants.

Who is behind it

The programme brought together Benin’s tourism and cultural authorities, including ADAC and Bénin Tourisme, alongside Vodun communities, performers, craftspeople and hospitality operators.

Why it matters

The strength of the destination lies in the people delivering the experience. Guides, musicians, costume makers, photographers, food businesses and artisans participate in the visitor economy around the event.

Beyond the story

The cultural programme gives visitors opportunities to encounter Beninese craftsmanship, performance and heritage across the destination.

Key figures

740,668 participants (organiser)

Credits

ADAC; Bénin Tourisme; Vodun Days cultural communities and performers

Photo : Photographer attribution: see original image source • Sources

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