Prince Franck Edja Is Building a Creator Business Around African Travel

Known online as “Le Petit Prince”, the Ivorian creator moves through food, streets, hospitality, traditions and everyday encounters to tell stories about places from within. What began around travel content has gradually developed into a wider creative business, connecting his audience with tourism brands, destinations and, increasingly, a new generation of African creators.

From tourism to storytelling

Travel was already part of Edja’s professional world before it became central to his content. With a background in marketing, he spent several years working with Azalaï Hotel Group across West Africa, gaining first-hand experience of tourism and hospitality in different markets.

This experience naturally shaped the way he creates. A destination in Edja’s content is rarely reduced to somewhere beautiful to visit; the people, food and culture surrounding it become part of the reason to travel there. His industry knowledge also gives him an understanding of the businesses operating behind these experiences, allowing his work to sit comfortably between travel storytelling and tourism marketing.

As his audience has grown, so has the business around it. Alongside content creation, Edja works across tourism marketing and consulting, collaborating with hospitality and travel businesses that can become part of the stories he already wants to tell. His appointment as a tourism ambassador by Côte d’Ivoire’s Ministry of Tourism and Leisure in 2025 brought another dimension to his work, connecting the platform he had built independently with the country’s efforts to promote itself as a destination.

Building beyond social media

Taste & Travel, developed with Noom Hotels, offers perhaps the clearest example of how Edja is expanding his creator model. Travelling through Senegal, Guinea and Côte d’Ivoire, he uses food, hospitality and encounters to explore each destination, giving Noom a place within a larger travel story instead of building the content around a conventional brand promotion.

Projects like this allow Edja’s creative identity to stretch beyond individual posts. His knowledge of tourism informs the content, his audience gives it distribution, and partnerships provide the opportunity to develop larger formats around the same perspective. Together, these elements are turning travel storytelling into something that can support different parts of a creative career, from branded collaborations and destination marketing to consulting and original media concepts.

Creating space for the next storytellers

Edja is now extending his experience to other African creators. As mentor of the MASA 2026 Young African Content Creators Contest, organised with Canon and Côte d’Ivoire Tourisme, he encourages young people to document the Africa they know and experience, with selected creators gaining visibility through one of the continent’s major performing arts events.

There is a natural continuation between his role and the career Edja has built for himself. His work has been shaped by the idea that African destinations can be presented through the perspectives of people who know them, and mentorship allows more creators to develop these perspectives for themselves.

Over time, Edja has built much more around travel than an audience. Tourism expertise, storytelling, partnerships and mentorship now reinforce one another, giving his creator identity several ways to grow. As African creators explore how their influence can develop into sustainable businesses, Prince Franck Edja offers one path forward: build deeply around what you know, create a perspective people recognise, and allow that perspective to open doors far beyond the feed.