Prisca Bivigou gives Gabon its own perfume atelier

Gabonese entrepreneur Prisca Bivigou has developed YØMA 241 into a perfume brand with its own fragrances and retail presence in Libreville. In September 2026, the business opened a second location, including an atelier where customers can create personalised scents.

Prisca Bivigou founded YØMA 241 after training in perfumery in Grasse. The brand’s products are developed and sold through its Gabonese retail operation.

Perfume combines creative formulation, packaging, product identity and the experience of buying it. YØMA 241 offers a tangible example of a Gabonese founder building a consumer brand in an industry with international reach.

The atelier adds an experience to the product: customers encounter the making of fragrance as well as the finished bottle.