Seychelles asks residents to become tourists at home

Tourism Seychelles and Inside Seychelles launched Rediscover Seychelles — Your Islands, Your Escape on 1 June 2026. The campaign invites Seychellois residents to explore local hotels, restaurants, excursions and island experiences through offers and digital storytelling.

The Seychelles Tourism Board and Inside Seychelles are the campaign partners. Tourism and Culture Minister Amanda Bernstein introduced the initiative during Seychelles’ 50th independence year.

Most destination advertising is aimed at people abroad. This campaign treats local residents as customers for the same hospitality economy and gives smaller tourism businesses a reason to create offers for the domestic market.

The original programme set out to enlist at least 50 participating tourism businesses; that was a target, not a confirmed result.