BrandX uses Oshikandela to showcase Namibia’s creative industry

O&L BrandX worked with Namibia Dairies on Oshikandela’s MoreToLove campaign, bringing local consumer advertising into the spotlight. The agency also reports connecting more than 200 creators through its CollabX programme.

The campaign brings together O&L BrandX and Namibia Dairies. BrandX’s leadership includes Patricia Hoeksema, alongside Namibian creative contributors to the campaign and CollabX.

It combines two relevant developments: homegrown advertising work for a recognisable consumer product and a programme that introduces independent creators to commercial assignments.

CollabX adds a pathway for designers, filmmakers and content creators to collaborate with brands alongside the agency’s own work.