Metropolitan finds a family story for funeral cover

Metropolitan introduced Gogo Vivian and the Fam, a character-led film and advertising concept built around family conversations about financial protection and funeral cover. The campaign uses familiar South African humour and relationships to explain a serious insurance product.

The work was created with Lobengula Advertising and produced by Spitfire Films, with Katlego Baaitse directing.

Insurance is essential, but often difficult to communicate. The campaign puts a financial decision into an everyday cultural setting, giving the audience characters and situations they can recognise.

The work demonstrates the roles of writers, performers and film production teams in making a financial-services proposition more accessible.